Time Series

Use R to Analyze Google Analytics

I long have wanted to post about the things I am doing with R and Google Analytics for my division, so I was very excited to see that tonight’s #emchat is on web analytics. This post will be more on the technical end, but I wanted to highlight what’s possible beyond the basic point-and-click interface in Google Analytics. Why do this post? Google, as well as other vendors, provide APIs to our web data.